Wednesday, 26 June 2013

Lancôme re-imagined by the wonderful Alber Elbaz

I’ll admit it, I’m a total sucker for packaging where cosmetics are concerned. I just find a new lipstick or eye shadow that much more exciting when it’s all wrapped up in something pretty: the gold casing of YSL, the sleek packaging of Chanel, the quirkiness of Benefit, and as for special editions, well…

So you’ll have to forgive my excitement about the limited edition collaboration between beauty giant Lancôme and Lanvin’s Alber Elbaz. Launched last week, it is available in Selfridges already and will be filtering down into stores countrywide over the coming weeks. A very kind Lancôme sales lady gave me a sneak peak at the collection in Fenwicks and I can confirm that my excitement is justified.

The eleven piece collection focuses on the brand’s existing eye makeup range – a match made in cosmetic heaven given that eyes are almost always a standout feature at Lanvin shows. Four of the bestselling Hypnôse mascaras, three eye shadows, three eye shadow palettes and a set of false lashes, have all been redressed by Elbaz’s whimsical imagination. Think doodled stars, hearts, eyes, pouty lips and curvaceous ladies as mascara tubes!

I adore Elbaz’s illustrations and he has successfully injected a sense of fun and glamour into Lancôme’s typically sleek and sensible aesthetic. Exactly what you would hope for from a man who looks just like he stepped right out of the pages of a fairy tale book himself!

Prices start from £18.50 and Selfridges are currently celebrating the launch with a pop-up space in their beauty hall


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